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Welcome to another episode of the New Patient Group Podcast. Today we dive into the most important part of your brand awareness that you are likely forgetting. This episode intends to reshape your mindset on where brand awareness actually begins in terms of your marketing success. We will dive into how to create an exceptional brand without spending money and how to attract the right people to work for your dental practice and the right new patients to call your dental practice. A. podcast for dentists, orthodontists and any other business owner that wants to separate themselves from other places people can choose to spend their money.