New Patient Group Podcast
"We believe a business that operates at its finest, places their employee and customer experiences ahead of their product and/or service."
Brian Wright, Founder & CEO of New Patient Group and WrightChat
A podcast dedicated to improving the lives, careers and businesses of Orthodontists and other doctors that own their own practice, their employees and their family members. Learn fresh new ways to improve your leadership skills to create a unique culture. Learn innovative ways to create an online marketing presence to increase new patients. Learn forward thinking ways to increase production, collections, treatment conversion, profit and more. Learn how to lessen advertising and marketing costs to increase profit. Learn inspiring ways to improve your life and career. Learn mind blowing ways to improve customer service, hospitality, presentation skills, verbiage and much more. New patient phone call skills, patient experience, treatment coordinator presentation topics and so much more. This podcast is listened to by orthodontists, dentists, plastic surgeons, reps, executives and anyone else wanting the most out of their life, career and business. Topics that dive deep into business, marketing, advertising, culture, leadership, and hundreds of other topics.
New Patient Group Podcast
Rapid Fire Edition with Dr. Bryn Cooper
Ever wondered how a passion for snow skiing can shape a dynamic orthodontic career? Join us for a high-energy Rapid Fire Session with Dr. Brynn Cooper, an innovative orthodontist with practices in Houston and Lake Jackson, Texas. Dr. Cooper shares her journey through dental and ortho school, her favorite hobbies, and her life as a mom of three. Tune in to hear about her educational stints at St. Louis University and the University of Texas Health Science Center, and why she would joyfully relive her residency days.
Dr. Cooper dives into her preferred treatment modalities, emphasizing the power of digital planning in orthodontics. From digitally placed brackets to clear aligners, she reveals her meticulous approach to achieving perfect results. This episode offers a unique glimpse into the life of a forward-thinking orthodontist who balances professional growth with personal passions. Don't miss this engaging conversation designed to inspire fellow practitioners aiming for new heights in their practice.
Welcome aboard the new patient group flight deck. Less chaos Check. Less stress. Check Less advertising costs Check More personal and financial freedom. Ah, check, All right. Business checklist completed. Let the takeoff roll begin.
Speaker 2:Welcome to season seven of the new patient group audio experience, a podcast dedicated to forward thinking doctors wanting to learn innovative ways to run their business today so your practice can achieve new heights tomorrow. And now your host. He's the founder and CEO of New Patient Group, managing partner of RightChat and a trusted motivational speaker for Invisalign OrthoPhi and others, brian Wright.
Speaker 3:Hey, new Patient Group and RightChat Nation. Welcome inside the broadcast booth, brian Wright here, and welcome into another edition of the New Patient Group podcast and our first, very first episode. I'm calling it the Rapid Fire Session. So we're going to have guests in and if you're watching on YouTube station, hey, there you can see that I not only have a guest, she is in the studio, hi.
Speaker 4:Hi, who are you? I'm Dr Brynn Cooper.
Speaker 3:She's wonderful and we are launching a brand new podcast. But we have launched it. It's the Right by Cooper podcast. So she's in the studio and we've been shooting like crazy. A bunch of episodes coming your way. But what the rapid fire sessions are going to be is just short and we're going to run through a series of questions. She's going to answer them. We may get into a little conversation, but they're just going to be short and quick, so let's kick this off. You ready, Absolutely All right. What's your favorite hobby?
Speaker 4:So when I'm at home, and it's on a day in, day out basis, my favorite thing to do is like go out and run, walk on the trails. But if I can skip town, then my favorite is snow skiing.
Speaker 3:Snow skiing, all right. Is that why I'm going to have to see you at my house all the time? Yes, now that we're in Springs, all right, I'm going to be a free hotel for her, all right? Mar, obviously I know this. He's a great guy and I actually laugh with him as hard as any. Him and Richard Portalupe you two, I think, I laugh harder with than any people I've ever been around in my life. What's his name?
Speaker 4:Steve Mull.
Speaker 3:Hi Steve, how are you Kids?
Speaker 4:Yeah, we have three. We have two girls and a boy and at the time of filming we're at six years, three years and seven months. Nice, six years, three years and seven months.
Speaker 3:Nice, where'd you go to ortho school?
Speaker 4:St Louis University.
Speaker 3:Did you like it?
Speaker 4:Loved it Best program ever.
Speaker 3:So you would go back.
Speaker 4:I would redo residency of any of the phases of my life. College and residency were by far my most fun. Dental school was like a dip in between.
Speaker 3:Where'd you go to dental school University?
Speaker 4:of Texas Health Science Center, San Antonio, also known as Utesca.
Speaker 3:Wow, that was. You said that fast and really nice. Yeah, that was really really well done. All right, where do you? What city do you practice in?
Speaker 4:Houston, Texas.
Speaker 3:Houston, texas. Well, kind of Lake Jackson's, kind of outside of Houston, right yeah, lake.
Speaker 4:Jackson does not consider themselves a suburb of Houston. They are their own township, separated by green space.
Speaker 3:Their own entity, if you will. And then how many locations? Two, All right two. Are you going to have 10? You going for 20? You're going to stick with a couple?
Speaker 4:I don't know. I definitely want to grow more than where we are.
Speaker 3:Okay, yeah, I want you to too. I want you to have 37 locations. I made that up. I don't know why I said 37. We'll see how 2015,. Whatever it, is All right. What is your treatment modality of choice? What?
Speaker 4:tool do you prefer the most? Yeah, so anything that I can digitally plan ahead of time. Um, and so I really don't have a preference between my digitally placed brackets, my in-bracelet wool, my liners, but I finish every case with a little tweaking in the clear liners.
Speaker 3:My favorite thing to do, okay, your favorite thing to do, so, no matter what, they're going into clear liners at the end yeah, awesome, all right. So what would you consider your biggest accomplishment? And the next question is what are you most proud of? So if those two intertwine as the same one, then we'll just do that with one question.
Speaker 4:Sure, my biggest accomplishment is is starting a practice from scratch in an environment that people told me I wouldn't be able to do Um, and having kids while I did it, and it being super urban, super competitive like it's just it's been a trip and people wonder how I do it. I wonder how I do it sometimes. So when when people have those mentoring calls and they're like how are you doing? And I'm like it's not pretty sometimes, but it can be done.
Speaker 3:How is that? Do you think that's also your biggest struggle Mom, kids, and then, being her Houston location, everybody and this is a little off the cuff, but this is actually going to be a podcast at some point. Rob Schaefer, and when you look at your data, this was back in February at OrthoFi's national event. They're calling out their top five highest producing practices in the nation. That was highest conversion rate, conversion rate I'm sorry, not producing conversion rate, and I'm sitting backstage. Before they called me out, I was closing out the event and I realized that two of the top five are new patient group customers. I'm sitting there going for a minute. Wow, that's pretty cool accomplishment. That's pretty nice. And then I realized well, the two in the top five, they're in no man's land and they have no competition. They're the only game in town.
Speaker 3:And then I started thinking about Brynn and her practice in Houston. That's probably it's in the 60s right now. Conversion and that one right, but she's one of 12 opinions. You roll a quarter down the street and it's the epitome of what orthodontics has become. And you've got price shoppers and everything. So when they're in the sixties and seventies, some months, that's better than somebody that's at 95 when they're the only game in town. So don't let the data on paper make you feel bad about yourself, because it's actually an accomplishment. So I just wanted to put that in there. But do you think that's your biggest struggle?
Speaker 4:I think it could be where I was really thinking. My biggest struggle is just dealing with like team members, especially having gone through COVID and the timing of my startup.
Speaker 3:Yeah.
Speaker 4:And then because it's a competitive environment to get cases. It's also a competitive environment as far as what kind of employee experience you're creating and you know, if someone doesn't like it they can go down the street and they're like, hey, now I have six months of experience down there and then they just get a couple more dollars an hour. And so it's really hard to create that culture and um of not having turnover just for kind of willy-nilly reasons.
Speaker 3:That's, I think, a lot of the hourly employees. We have quite a few that listen to this podcast. You all short-side yourself by just what she said. Going down the street for a dollar or two more an hour, it looks so enticing now, but long-term, by you not sticking with a job and thriving in an area, I think you're costing yourself money and opportunities by just bouncing around job to job. But anyway, podcast for another time, so cool. Is there anything else you want to talk about, or are we done with the first rapid-fire session?
Speaker 4:I think that's a good rapid-fire session.
Speaker 3:All right, everybody. Well, thanks for tuning in. If you're watching on YouTube, thumb that up, share it with your friends and colleagues and audio experience channels. As always, write us a five-star review, spread the word about the new patient group podcast and everybody will be back with another edition soon. Bye.
